Supporting Small Business
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Why Supporting Small Business Helps Everyone in Our Community
By Bayard Candle Company
Have you ever walked down the streets of Williamston, Webberville, or Fowlerville and peeked into the small shops? Maybe you stopped by for a coffee, picked out a birthday card, or bought a new candle for your home. Those stores aren’t just places to shop—they’re part of what makes our towns feel like home.
Small businesses are run by people who live right here in our neighborhoods. When you support a small business, you’re helping your town grow stronger. Today, we want to talk about how shopping local helps everyone—especially kids—and why it matters so much in small communities like ours.
What Is a Small Business?
A small business is usually owned by just one person or a small group of people. These businesses aren’t giant companies with big buildings and thousands of employees. They’re shops, restaurants, craft stores, salons, and even candle makers like Bayard Candle Company. These businesses are run by people who care about their customers and care about their towns.
You’ve probably seen small businesses at local farmers markets, in cute downtown shops, or even online through local social media pages. Some of them have been around for many years, while others are brand new and just starting out.
Why Are Small Businesses Important?
Small businesses are a big deal—even in small towns. They bring a lot of good things to the community:
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They Create Jobs – When you buy from a local shop, you help keep people working. That means more moms, dads, grandparents, and teens have jobs right here in town.
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They Keep Our Downtowns Busy – Small businesses help keep downtown areas full of life. When shops are open and people are visiting, it makes the whole town feel more alive and fun to explore.
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They Give Back – This is one of the most important things. When small businesses do well, they turn around and help others. They donate to fundraisers, support sports teams, and sponsor school events. That’s something big companies don’t always do.
Helping Local Kids Through Sports, Arts, and More
Have you ever played on a Little League team or gone to see a school play? Did you notice the signs or banners around the field or the auditorium? Many of those signs come from local businesses that donated money to help kids do what they love.
When small businesses make money, they often choose to spend it helping their community. That might mean:
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Buying uniforms for a youth soccer team
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Donating candles or gift baskets for a school raffle
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Sponsoring a local high school band competition
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Helping cover costs for a school theater production
That support can make a big difference. It means more kids get the chance to play, perform, and grow. It also makes it easier for schools and community groups to run events and do fun things without worrying about money.
Bayard Candle Company and Community Giving
Here at Bayard Candle Company, we love our home in downtown Williamston. We know how special it is to be part of a small town, and we take that job seriously. That’s why we do our best to give back every chance we get.
Over the years, we’ve donated candles, wax melts, gift sets, and more to help with:
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School fundraisers
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Church raffles
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Charity auctions
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Community festivals
We also help when local teams or clubs need support. Whether it’s a band concert or a youth sports fundraiser, we want to be part of it. When people shop with us, they’re not just buying a candle—they’re helping us keep that cycle of giving going.
How You Can Help
Supporting small businesses doesn’t have to be hard. Even small choices can make a big difference. Here are some easy ways to help small businesses in Williamston, Webberville, Fowlerville, and other nearby towns:
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Shop Local – Before you order something online, check to see if a local shop has what you need.
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Tell a Friend – Word of mouth is powerful. If you like a local shop, tell your friends and family!
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Leave a Review – Writing a nice review online helps others learn about small businesses.
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Follow on Social Media – When you like, share, or comment on a small business’s posts, it helps more people find them.
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Come to Events – Many small businesses host open houses, sales, and pop-ups. These are fun ways to meet your neighbors and support your town.
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Say Thank You – A kind word goes a long way. Small business owners work hard, and it means a lot to hear that people appreciate them.
Why It All Matters
When we are supporting small business, we build stronger communities. That means more kids get to join sports teams, take part in music or theater, and go on field trips. That means our downtowns stay full of life, and our neighbors have jobs they love.
Big companies might offer low prices, but they don’t sponsor the middle school talent show. They don’t cheer from the sidelines at the Little League field. Small businesses do.
At Bayard Candle Company, we believe that every candle we pour is a chance to light up more than just a room—it’s a chance to support the people around us. That’s the heart of small business.
Let’s Keep the Support Going
Next time you’re shopping for a gift, planning a party, or just looking for something special, think about your local businesses. A simple choice to shop small can lead to big things—things that help your whole community grow.
If you’re ever in Williamston, we hope you’ll stop by our shop. Whether you’re looking for the perfect scent, a gift for a friend, or just want to say hello, we’d love to see you.
And if you’re planning a fundraiser or event and need donations, reach out to us. We’re always happy to help when we can. Supporting each other is what community is all about.
Thank you for helping keep our towns kind, creative, and full of heart. We couldn’t do it without you. So please, keep supporting small business
Bayard Candle Company
Downtown Williamston, MI
Handcrafted Candles & Gifts That Give Back